Press Release Distribution
Syndicated Content, also known as a press release, news release,
media release, press statement, or a video release, is a written or
recorded communication directed at members of the news media
for the purpose of announcing something ostensibly newsworthy.
Typically, they are mailed, faxed, or e-mailed to assignment editors
and journalists at newspapers, magazines, radio stations, online
media, television stations or television networks.
Content Syndication Matters
HERE ARE SOME BENEFITS
Expanded Audience
Some of the larger syndication websites boast social media followings as large as 100,000 or more. You could find your subscriber rates skyrocketing.
Better SEO
The right syndication opportunities provide author bylines, including a link back to your website.
Be Ahead of Your Competition
While most websites strictly prohibit promotional blog articles, you could be able to include links to your social media profiles in your author bio, or call-to-action buttons which link to landing pages on your website with your content.
Are Press Releases Worth the Investment?
Why Invest In a Press Release Strategy?
Press releases generally serve several purposes that prove to be beneficial to small, medium, and enterprise businesses. If your brand has recently achieved a milestone, perhaps is launching a new product, or has any type of charity event to announce, press releases serve as a fantastic way to push the news out to a broad, relevant audience.
How Does the Distribution of Content Process Work?
There are a few different approaches that we can take when working together to distribute a release to our broad network of news websites. The most streamlined way that we can work together to get your message out to a broad audience is to have a discussion about your overall message and your target audience. Based on that discussion, PlacementSEO will work with you to create the perfect article, to be approved by your team, and to then be syndicated by our partners.
Are Press Releases Good for SEO?
Press releases can generally be good for SEO but should not be the only angle of attack when working to increase your organic brand exposure online.